Heart, head, or wallet.
How does your story move people?
When your message immediately connects with someone's emotions, curiosity, or buying power, readers respond to your call to action. Writing that resonates with people creates interest in your organization and its services.
Your message isn’t content—it’s an extension of your story. Let me show you how to unlock more business opportunities by building relationships through writing that intrigues your audience. Because you don't need more content, you need someone who understands and cares about telling your story.
I'm a former award-winning journalist and government communications specialist with 20 years of writing experience. Additionally, my creative writing has been featured in McSweeney's Internet Tendency, USA Today, Huffington Post, CNBC, and more.
Newswriting: Articles that make the complex relatable
Executive narrative: Ghostwriting with soul
Brand storytelling: Highlighting the people, passion, and mission behind the logo
Creative writing: Unconventional writing to create unforgettable stories
Government communications: Cutting through the jargon to connect the public to your services, resources, and messaging
Side stories: Subplots to complement the main story
Writing Samples
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Newswriting
In-depth investigative reporting that broke and detailed corruption at the highest level of Buncombe County government, recaps that inform, and long-form articles that empower readers with facts and resources.
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Ghostwriting
Creating authentic op-eds, authoritative public speeches, action plan introductions, internal messaging, and other communications from Avril Pinder, Buncombe County’s Chief Executive Officer (County Manager).
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Creative Writing
Using comedy and imagination to grab your audience's attention provides a memorable reading experience. My creative writing has been in McSweeney's Internet Tendency, and my former humor blog was featured in numerous national publications like USA Today, Huffington Post, CNBC, and more.
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Government Communications
Messaging that helps connect people to public resources that can improve their quality of life and communications that cut through bureaucratic jargon to make complex policy decisions accessible.
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Brand Storytelling
Telling the story behind the brand, I worked with Native Eyewear to showcase a small town as an avenue for marketing their sunglasses while featuring its commitment to community, outdoor stewardship, and more.
Unlock your story
Let’s talk about your story, the audience you’re trying to reach, your intended outcomes, and how I can help. I look forward to speaking with you.